Besides financing, a successful market entry requires in-depth research, strategic planning, persistence and endless attention to detail.
What’s more, one of the most important aspects is getting the brand message right from the beginning – localizing it, translating it and systematically communicating it to the target audience via the right channels.
Once the brand content and localized story have been created, brand visibility is best achieved through earned press coverage. News and other editorial content have stronger credibility and are far more cost-effective than almost any form of paid advertising.
During the last couple of years, we have had the privilege to support Finnish companies in their efforts to go global, but also equally to help international companies successfully establish their brand on the Finnish market. This has been accomplished through a consistent combination of localizing, translating and re-writing existing marketing material to best suit the Finnish market, and above all, via systematic PR actions.
We have a proven track record of successful public relations management for B2B clients in various industries. The most impressive results so far have been achieved in the IT and SaaS sectors – for aspiring startups and global corporations alike. We have achieved media coverage for companies of all sizes in nearly all major Finnish media outlets, such as Helsingin Sanomat, Yle Uutiset, MTV Uutiset, Hufvudstadsbladet, Kauppalehti, Tietoviikko, Tekniikka & Talous, Iltasanomat and Talouselämä, as well as in news broadcasts on the largest nationwide commercial radio channels.
So, why not let us help you and your brand land safely on Finnish ground?
Welcome to Finland!