The value of communication in the age of AI – strategic storytelling creates competitive advantage

International media report that communication and storytelling have become one of the most value-creating skills in the technology sector. For example, Business Insider published an article in February 2026, saying: “In the generative AI boom, vibe coding and AI expertise ...

Season’s greetings from Vetter Communications – our year in review

Season’s greetings from our communications agency! Over the past year, we have carried out various assignments and served as a communications partner for our clients across many different sectors – from construction and technology industries to consulting businesses and the ...

Jutta Vetter guest lecturing at Metropolia University of Applied Sciences

Vetter Communications CEO Jutta Vetter has been invited as a guest lecturer to the international ICT Summer School at Metropolia University of Applied Sciences. Vetter will contribute to the Strategic Business Communication course, in which her presentation will focus on ...

Vetter Communications launches sister brand: Vetter Public Relations is here!

Value through reputation – let us take care of your public image We are expanding: in addition to our existing services within communications and media relations, our new division Vetter Public Relations now offers services for public relations and reputation ...

Winter greetings from Vetter Communications

It's been a busy year at Vetter Communications. Our team has grown and we love our new office right in the heart of the city. This year, we have carried out many projects for our clients: created content in Finnish, ...

How to get earned media coverage?

What is the most efficient way of getting visibility for your company’s products, services and innovations? What are the best tools to make your brand and its news shine bright – also outside the company’s own web page? What is ...